Rich Media Case Study: Online Branding Application
Our Client
A media agency, working with a corporate brand manager to extend a company's brand in the online space.
The Business Challenge
Our client had content and creative but no mobile platform it could use to extend the brand. The agency had the makings of an online strategy. What it needed was a way to reach a range of devices from iPhone and BlackBerry smartphones to non-smartphone devices. Deadlines were tight.
Sweet Caesar's Approach
Sweet Caesar built a solution incorporating a mobile website that worked on smartphones and low-end devices. This ensured a consistent user experience among end users.
Results for Our Client
By meeting the client's deadline and launching a fast, economical, and reliable mobile solution, our client discovered a new way to distribute and monetize content. Now that the agency trusts our solution, it is seizing opportunities to use it with other clients and brands.